Built to be heard.

A Bangkok creative studio. We started Bangkok's first podcast studio. We're multidisciplinary, and our work is rooted in a deep understanding of digital marketing and today's culture.
Modal was born in a Japanese Izakaya over beers and yaki tori. Today we do four things, and each one starts with the story.

Podcasts. We build shows from the first idea to the published episode: concept, set design, recording, editing and launch. You show up and talk. We handle everything around it.

Interviews. Founder stories, brand films and customer testimonials, filmed in our studio or on location. We write the questions, run the conversation and cut it so people watch to the end.

Event documentation. Conferences, corporate trips and private journeys, filmed from start to finish. We can cover the whole event, interview your guests, or bring our mobile podcast setup to the floor.

Ad creation. Having sold my first agency (paid ads), we meld in  advertising concepts. Short cuts built for the feed, made from the footage we shoot. One shoot can turn into dozens of assets.

150
M+
Views across clients.
60
Brand Projects.
3
Years in market.
◆ FOUNDER · CREATIVE DIRECTOR · BANGKOK · SACRAMENTO · AMSTERDAM💌

"The work that doesn't serve the story doesn't make the cut."

Keith Baird
Founder · Managing Director · ADHD Warrior

Modal started with a decade in marketing experience, both a Canon EOS M50 and Sony A7IV and an urge to create things.

I knew that great businesses also had great stories and they weren't being told.

I built the studio to fix that. Today we find the story, produce it properly and put it in front of the people who need to see it.

Bangkok is home. The work travels.

VALUES

Core belief systems I enstill in my teams.

Bold.
A posture we take on every brief.
01
Relentless.
Signals the pace we operate at.
02
Sharp.
Wit and edge, without liability.
03
Obsessed.
Craft, quality, people who care too much.
04
Rooted.
Know where we come from. Asia-wide ambitions.
05
Precise.
Intentionality end to end.
06