Some businesses have to be seen to be believed.
Two of our clients have the same problem, and it is a good problem to have. What they do is impressive, and it takes fifteen minutes to explain.
Coral Life designs energy-efficient buildings and says its approach cuts electricity costs by more than 70%. MK Aquatech farms seafood on land, in systems that reuse almost all of their water. Both claims make people lean in. Both also make people ask how, and the honest answer involves engineering.
Fifteen minutes is a long time at a conference booth. It is an eternity in an investor's inbox.
For MKAT, we scripted, shot and edited a film that walks through the facility, built around an interview with co-founder and CEO Nattapong Attinantachai. An investor can now stand inside the farm without getting on a plane. The film became the company's core brand video, and it is still in use today.
For Coral Life, we built a brand film around an interview with the company's deputy CEO. It covers who they are, what they do and what they stand for. It plays at events and conferences across Thailand, so every audience hears the same story from someone who leads the company.
Both films use the same structure. One senior person who knows the business cold, talking plainly, with the camera showing the thing they are describing. There are no actors and there is no voiceover.
A founder explaining their own company is the most credible footage a business can own. Customers and investors want to know who is behind the claim. Put that person on screen, show the work behind them, and the explanation gets a lot shorter.
